Learn Digital Marketing (12 Courses in 1)

A large number of Google Analytics setups I have come across are either broken or are not set up properly. If the setup is not right then why even look at the data since it is not going to be correct.The wrong setup leads to wrong insights and hence wrong decisions. These wrong decisions are very expensive and many times irreversible. Considering these issues, I have developed a course that provides you step by step instructions on how to audit your Google Analytics setup. It also provides a template that you can use to audit your Google Analytics (GA) set up on regular basis. Whether you are a Google Analytics 101 level or are an advanced Google Analytics user, this course is going to help you ensure that you are collecting the right data. In this course, I will teach you how to ensure that your Google Analytics configuration is correct so that you can be confident about the data it collects.Don't waste your time analyzing Google Analytics data before you have gone through this course. This is a must-have course for anybody who uses Google Analytics. There are too many people wasting time and resources on reporting and optimization before having fixed the measurement part.However, the issue with this out-of-the-box setup is that accounts often contain spam sessions, internal sessions, no or little goal tracking and inaccurate e-commerce tracking. As a result, this can mean inaccurate measurement and can make it harder to identify and debug website issues.To help you through this I have put together a Google Analytics audit checklist which I will continue to keep up to date as Google Analytics rolls out new features and functionality. This is the same checklist we use to audit our clients' setup and charge our clients thousands of dollars. You can use the template and save that money. That is called great

So, the time has come! You want to run your first Facebook ad for your company, right? Whether you're that newbie who's jusssst dipping their toe in the Facebook ads water, OR you're swimming against the constant Facebook tide of new features - I'm here to tell you all about my NEW Facebook Advertising School that will help you whatever your experience level or reason for wanting to run Facebook campaigns for your business. "But Claire, what do I get in your Facebook Ads school? Isn't it just another Facebook course like, you know, all the bajillion others?" Nope. Unlike other courses that you may have bought and that are sitting there on your hard drive gathering digital dust - in MY course, I focus ONLY on forensic step-by-step stuff. My videos are me taking you through eaaaaach step without assuming you know anything! I literally take you from zero to Facebook ads hero on topics such as: * Understanding how to build and use custom audiences (NOT a small thing - and I show you all the latest methods!) * Master advertising on Instagram (and yes, you want to be on instagram running ads, let me tell you!) * How to create a high-converting ads funnel to grow your email lists and explode into a profitable source of income! * Find out how to set up dynamic ads for multiple products (saaay whaaaaa....? Yeah, that's what the lectures explain!) * Discover how to master the Power Editor and all it's hidden features (grown-ups use Power Editor. Leave the basics behind) * Plus lots more. With steak knives* (*May not be true) In fact - you know what? FORGET "zero to hero" training.. This course is ZERO TO ROCKSTAR - in the shortest time I can cram your head with step by step processes! IMPLEMENTATION is t

Master New Skills and learn some of artisan and craftsman entrepreneurs' most requested skills to monetize their handmade products of 2022!This is the most comprehensive and detailed, course on Udemy for setting up your tech and getting supplies to make money from your handmade product! Whether you are not tech-savvy, already know some platforms to use, or want to learn even more platforms to optimize your handmade product sales, this course will be for you. In this course I will teach you step-by-step how to set up the most useful tech tools of 2022~With over 10 lectures and more than 3 hours of video this comprehensive course takes you step-by-step through these various platforms! This course includes where to get ingredients and supplies, who are reputable wholesalers, what platforms to set up to monetize as well as 3 major bonuses one giving you a behind-the-scenes look into Facebook Ads so it is effortless when you go to run ads. All of these elements allow you to create profit from your handmade product in no time!Learn how to set up your tech to monetize your handmade product and learn where to get ingredients, supplies, wholesalers, label creation, scheduling call links, payment processors and much more! This course will teach you how to set up your handmade product tech in a simple step-by-step manner!I start by helping you learn the 3 major platforms to have set up, then we segway into major wholesalers, label creation and design sites for content automation, email automation, a peek into Facebook ads, and more, it is all covered in this course for you. We cover a wide variety of topics, including:For The TechConvertkitSquarespacePaypalCalendlyLinktr eeBit lyPayhipGumroadFor The SuppliesLabel Comp

Are you ready to use Facebook Ads to drive traffic, generate leads, and grow your business? Whether you're a small business owner, a marketer, or someone looking to enhance your digital advertising skills, this Facebook Ads Masterclass is designed for you.This course will teach you everything you need to know to create, manage, and optimize successful Facebook ad campaigns. We'll take you from beginner to proficient, focusing on the essential knowledge and skills required to achieve your advertising goals.What You'll Learn:Creating Facebook Ad Assets: Start with the basics by setting up and warming up your personal Facebook profile and business page. Understand how to check your Facebook Business Page status and navigate the Meta Business Suite.Understanding the Business Manager: Learn how to create and manage your Facebook Business Manager, add people, pages, and ad accounts, and verify your business and domain.Navigating the Ads Manager: Dive deep into the Facebook Ads Manager, understand campaign structure, and decide on strategies and budgets for your campaigns.Creating Ads: Build effective campaigns, ad sets, and ads. Learn audience targeting, creating custom audiences, and generating creative ad ideas. Ensure your ads comply with Facebook's policies and appeal rejected ads.Optimizing: Master the art of tracking and analyzing performance metrics. Set data benchmarks, optimize your ad sets and ads, and refine your campaigns to meet your goals.Additional Content: My personal recommended campaign structure, advanced headline testing, how to track, nurture, and close leads from Facebook, and more!By the end of this course, you will be equipped with the knowledge and confidence to manage Facebook ad campaigns effectively, whether you choose to handle them yoursel

Embark on a transformative journey with our course, "Marketing Mentoring: 10 Steps to Advance from Manager to Director". Designed by a seasoned CMO with over 20 years of industry experience, this course is tailored for ambitious marketing professionals aspiring to climb the corporate ladder. You will gain invaluable insights and practical strategies to transition from a managerial role to a coveted director position.Throughout this comprehensive course, you will explore 10 key steps crucial for your career advancement. These steps include setting clear career goals, gaining hands-on industry experience, and developing essential skills such as leadership, communication, and strategic thinking. Additionally, you will learn the importance of networking, taking on leadership roles, and being proactive and visible within your organization.The course emphasizes the role of mentorship, both in receiving guidance and in mentoring others, to foster professional growth. Regular feedback and persistence in the face of challenges are highlighted as vital components of your career progression.Key Offerings:Expert guidance from a seasoned CMOPractical strategies for career advancementNetworking opportunities with industry professionalsHands-on experience in leadership and decision-makingMentoring and feedback mechanisms for continuous improvementWho Should Enroll: This course is perfect for marketing managers and mid-level professionals eager to step into director-level roles. Whether you're looking to refine your leadership skills, expand your professional network, or gain strategic insights, this course will equip you with the tools and knowledge necessary to achieve your career goals.Enroll now and take the first step towards transforming your caree

This comprehensive Project based and Activity rich Video course was made for those who want to embrace the major shift of regular Social media marketing to the upgraded exponentially more productive Artificial Intelligence Marketing. You can utilize the rich and empowering content of this course for your business or to earn richly as a freelancer or remote worker for particularly the numerous small businesses who are in dire need of such services. It contains content for all levels- absolute beginners to masters of the marketing field such that no needed marketing or digital skill is required to partake in it.It is made up of Five Sections, 21 Video lectures, resource materials and activity exercises:• The first Section introduces you to the course, letting you know the extraordinary business problem it solves, why it was made for the modern day business and conditions your mind right to get the best out of the course• Section two explains why not just content but the ideal content is king, putting you through on using the target market identity form to create specifically tailored adverts, What content really is and The types of marketing content you should create to drive conversion.• The third Section is such an insightful one where you get to know and practically use epic prompts for effective marketing which has been proven by experts to produce required results 95 % of the time. You will be exposed to epic prompts to sell stuff, to generate messages for the different content types, To introduce your business to new customers, to get extraordinary audience problems and generate the perfect solution ads for each of them.• People don't just want to hear you, but want you to show them what you and your business is all about so Section Four practically teaches you how to use the free versions of ai softwares to create and enhance audio, image and video marketing content in record time and quantity.• We understand that content is just one major part of marketing, which