UdemyMarketing Analytics

Marketing Analytics: The Full Marketing Research Masterclass

التصنيف الكامل: Marketing > Marketing Analytics & Automation > Marketing Analytics

Marketing Analytics: The Full Marketing Research Masterclass

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Would you like to become an expert in marketing analytics and learn the approach of emotion-based buying? Do you want to know how to use the means-end theory in order to get deep insights into one's psych and control it? Then this course is for you. My name is Leon Chaudhari and I now already serve more than 22.000 students in 26 courses here on Udemy. In this course, I will take you from a complete beginner in marketing to an expert in marketing analytics and strategy. Here is what you are going to gain from enrolling in this course… Our Masterclass course starts out by teaching you the fundamentals of quantitive and qualitative marketing strategies, afterwards you will receive my complete guide on customer research and market research which will introduce you to marketing analytics. We will then cover dozens of software tools and strategies to analyze and improve existing marketing strategies for brands, projects and solopreneurs. You will learn the complete approach of emotion-based costumer research through the means-end theory. I will teach you how to take control over other peoples' decision making through means-end laddering and you will learn how to sell to people through emotions. After watching this course, you will be able to...Know how to successfully prepare, conduct and analyze qualitative and quantitative researchUnterstand emotion-based selling through the means-end theory a concept called "laddering"Set up their own data-driven emotion-based marketing strategies and funnelsUse Google tools like Google Trends, Google Shopping Insights Consumer Barometer to do data-driven market researchMaster the skill of reverse-engineering marketing behavior by institutions, brand and solopreneursKnow how to analyze your competitor's/anyone's marketing strategiesand

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