Automate Digital Marketing & Social Media with Generative AI

This course contains the use of artificial intelligence“I never knew marketing automation could be this easy! This course helped me streamline my workflows without any coding skills. Now, I create content, automate emails, and personalize campaigns in minutes!”– Sarah, Digital MarketerNo Low Code Marketing Automation: Scale Your Business with AI – Without CodingMarketing can be overwhelming, but it doesn't have to be. This course is designed to help you automate your marketing processes effortlessly using No Low Code tools powered by AI.Save time with smart automationCreate engaging content with AI toolsPersonalize customer interactions without extra effortWhat You’ll LearnAutomate content creation with ChatGPT, Jasper, and Canva AISet up AI-powered chatbots and email automation with SendPulse and ManyChatPersonalize campaigns with AI-generated videos and voiceoversIntegrate marketing tool using ZapierWhat’s IncludedStep-by-step tutorials on No Low Code platformsReal-life case studies and hands-on practical examplesLifetime access with updates as AI marketing evolvesSupport from industry experts to guide youWho Is This Course For?Entrepreneurs and business owners looking to scale effortlesslyDigital marketers and social media managers seeking AI-powered automationFreelancers and consultants who want to deliver better results fasterAnyone eager to explore AI-driven marketing without codingGet Started TodayMaster AI-powered automation

SEMRush (or Semrush) is the SaaS tool that allows you to manage your online visibility on search engines, to optimize your website and rank Number 1 on Google.Its ease of use and completeness make it an essential tool for anyone who wants to improve the ranking of their website today.In this course, you are going to learn everything you need to start using SEMRush through theory and practical videos.Starting from very basic notions such as, what is SEMRush and SEO and how it works, we will dive into advanced concepts such as, how to do technical optimizations, get more backlinks and improve your traffic thanks to optimization.At the end of this course, you will :Master all the features of SEMRushKnow how to create the right SEO strategy for your website, depending on your objectiveMake better SEO decisions for your website based on dataYou don't need to be a pro to take this course. I will be by your side throughout your learning process and I made sure that the content is focused on what is the most important, without you ending up getting lost in useless modules or features.We are going to be a great team. See you on the course!

Learn how to analyse website data and build professional dashboards using Google Analytics 4 and Looker StudioUnlock your full potential by mastering two of the most important tools in modern digital analytics: Google Analytics 4 and Looker Studio.In this practical and concise course, you will learn how to analyse website performance using GA4 and how to turn data into clear, interactive dashboards with Looker Studio.Rather than focusing only on theory, this course emphasises practical analysis and reporting skills used by analysts, marketers and product teams every day.You will learn how to interpret user behaviour, identify opportunities for improvement, and communicate insights through professional dashboards that can be shared with colleagues, clients or stakeholders.HANDS-ON LEARNING WITH 4 PRACTICAL PROJECTSThroughout the course you will complete four guided mini projects using the Google Merchandise Store GA4 dataset.These projects simulate real analytics tasks and help you practise real-world workflows.The projects include:1. Traffic and revenue analysis in GA4Explore standard GA4 reports to understand where website traffic comes from and which channels generate revenue.2. Conversion funnel analysisBuild a funnel exploration to analyse how users move through the ecommerce purchase journey and where drop-offs occur.3. Executive ecommerce dashboardCreate a professional dashboard in Looker Studio to monitor key business KPIs such as users, transactions, conversion rate and revenue.4. Marketing channels deep diveExtend your dashboard with a second page to analyse marketing channel performance, landing pages and traffic sources in more detail.By the end of the course, you will have built dashboards and analy

Most startups do not fail because they lack a great product. They fail because they struggle to build a brand that customers remember, trust, and choose repeatedly.In this course, Somil Agrawal, an IIM Lucknow alumnus and business and marketing leader with 18+ years of experience across Airtel, MakeMyTrip, Innovaccer, Shiprocket, and Cisco, shares the practical frameworks and lessons he has used to help businesses acquire customers, build market leadership, and drive profitable growth.This course goes beyond traditional branding theory. You will learn how to identify the right customer segments, craft compelling value propositions, create differentiated positioning, build brand awareness, and connect branding efforts directly to business outcomes such as acquisition, retention, pricing power, and profitability.Drawing from real-world experience across telecom, travel, SaaS, e-commerce, logistics, and technology, the course combines proven frameworks, practical examples, and actionable insights that you can apply immediately.Whether you are an early-stage founder, entrepreneur, startup leader, or marketing professional, this course will help you build a brand that not only gets noticed but also drives sustainable business growth. If you are looking for practical lessons from someone who has spent nearly two decades building and scaling brands rather than simply teaching marketing concepts, this course is for you.

This Course contains the use of artificial intelligence. You will learn Product Marketing from beginner to job ready by building practical skills in ICP, positioning, messaging, and go to market strategy, using clear frameworks you can apply to any product.You will start by learning market and customer understanding, defining the right target audience, and identifying high value use cases. Then you will craft strong differentiation with a clear value proposition and a positioning story that is easy to communicate. From there, you will build messaging that converts by translating features into outcomes, creating key claims and proof points, and handling common objections with confidence.Next, you will create an execution ready GTM plan with goals, channels, timelines, and launch readiness. You will learn to run product launches with the right narrative and assets, and support sales enablement with practical materials that improve deal conversations. After launch, you will master adoption fundamentals including activation, the aha moment, onboarding, feature adoption, and retention, so the product keeps momentum beyond day one.Finally, you will learn PMM metrics and reporting, plus cross functional stakeholder management so you can work smoothly with product, marketing, sales, and customer success teams using structured briefs and alignment practices. By the end, you will have a reusable toolkit you can use in real projects, interviews, and on the job.

Welcome to the most practical, AI-powered marketing course created specifically for restaurants, cafés, and hospitality businesses. In today’s Zero-Click Era, guests make decisions without visiting your website — your success depends on Google visibility, short-form video, and fast, consistent communication. This course teaches you how to win in all three. What You’ll LearnYou will discover how to:Optimize your Google Business Profile to appear higher in local search and attract the right guests.Use AI to save hours — writing menus, replies to reviews, captions, posts, and guest messages.Create scroll-stopping Reels, Shorts & TikToks that turn curiosity into real visits.Improve online communication with warm, consistent guest replies.Understand the Zero-Click decision journey and influence guests before they enter your restaurant.Boost visibility, revenue, and guest satisfaction with simple, repeatable systems.Why This Course WorksThis course combines real hospitality experience with AI-driven tools, so everything is immediately actionable.Every lesson is short, practical, and focused on real results — perfect for owners, managers, marketers, and chefs who want growth without complexity.You’ll master:Local SEO & GBP optimizationMenu copywriting & descriptions that sell Social video formats that perform in hospitalityAI-powered review repliesOperational automation for busy teamsUpselling, storytelling & guest experience improvements