The 7 Pillars of Digital Marketing

Unlock the fundamentals and real-world strategies behind REAL Meta advertising in this practical and fast-paced crash course. Taught by Jacob Handley a Fortune 500-experienced full-stack marketer and exited/current digital agency founder. This course gives you a complete intro and fundamental breakdown of Facebook Instagram Ads from a hands-on perspective.Whether you're an entrepreneur, freelancer, or aspiring PPC media buyer, this course dives into the essential skills you need to succeed: Meta Ads Manager structure, custom and lookalike audiences, basic pixel setup and purpose, retargeting campaigns, and even live case study examples from Jacob's work to show this working in real time. Through real-world examples and a live campaign buildout, you’ll see exactly how high-performing ad strategies are planned, launched, and optimized.This is not a bloated theory course, it’s a tactical, straight-to-the-point blueprint designed to give you working knowledge quickly. (About 2.5 Hours of videos from Jacob never shared anywhere else)Originally part of a premium curriculum that Jacob didn't finish due to being busy with his agency, this slightly older but still highly valuable training is now available at a HEAVILY discounted rate for a limited time. (Course was going to sell for $999+ outside of Udemy but now only exclusively here for you) What’s Inside:A full walkthrough of Ads ManagerHow to use custom lookalike audiences effectivelyPixel installation and event tracking learning why its one of your post powerful tools. Retargeting strategies that drive ROICampaign objectives explained (Traffic, Engagement, Awareness, etc.)The ability to directly message Jacob 1 to 3 of your pressing Media Buying questions (Only applies to first 50 students) Perfec

A simple, no nonsense course to help you build your lead generation strategy! Marketing is a constantly changing field, that requires updating and modifying your approach to attract new customers. In today’s technology-obsessed world, marketing strategies of old days are not only not going to work, but can create some drastic results for you and your company! In the age of computers, you cannot rely on the same marketing techniques that you designed for the radio. This is why you need to completely revamp your marketing strategy depending on the wants and needs of your users. If you’ve performed hours of lead generation exercises, you know that this isn’t the easy of tasks. This course can help you do just that! Build an easy way to generate more leads and attract more customers for your business by helping you incorporate digital marketing to the mix. So, no more outdated techniques or practices, get on the latest bandwagon to building more relevant leads that you can effectively convert into customers. Our course has been designed as the perfect guide to help you learn exactly how to create a brand new lead generation strategy from scratch. If you have no experience with digital marketing or lead generation, don’t worry. We’ve got you covered! The course has been designed for no expertise in particular, but rather for newbies and experienced marketers. If you are new to marketing, then this is a great course for you to get started. And if you are an experienced marketer but stuck in a rut when it comes to new ways of lead generation, well then here is some perfect inspiration to get you back to on track! The course will cover topics such as basic concepts including lead generation and its connection to digital marketing, what is a lead, what is lead generation, how does it differ from other campaigns, the need of lead generation and mapping it to your funnel, learning different lead generation tactics

CursusomschrijvingIn deze training, die gericht is op het effectiever genereren van new business klanten/omzet, leer je:hoe het verkoopspeelveld is veranderd in de afgelopen jaren, wie klant 2.0 is en wat hij/zij verwacht van nieuwe leveranciers en hoe je met de verkoop 2.0 sales pitch optimaal aansluit op de belevingswereld van dit nieuwe klanttype.hoe je met deze acquisitie strategie jezelf beter kunt onderscheiden t.o.v. de concurrentie.met welke cold-calling aanpak je minder afwijzing ervaart en prettigere gesprekken realiseert.Het centrale doel van deze new business training is het effectiever binnenhalen van nieuwe klanten en creëren van raving fans. Deze training laat zien hoe je dit doel kunt realiseren.Waarom deze cursusIn mijn 18 jarige verkoopcarrière heb ik regelmatig geworsteld met cold-calling en business development. Vooral omdat prospects steeds kritischer zijn geworden ten aanzien van (nieuwe) leveranciers, oftewel:de klant is veranderd naar klant 2.0, maar ik gebruikte nog steeds een 1.0 verkoopstrategie. Het resultaat was dat ik (te) veel tijd en energie moest steken in het werven van nieuwe klanten en ik moeizaam mijn new business targets haalde. Een andere verkoopstrategie noodzakelijk! De noodzaak om te veranderen kwam in een stroomversnelling toen ik besloot ondernemer te worden en me te specialiseren in business development en cold-calling. Na vele jaren 6 uur per dag koud bellen, marktonderzoek en vele klant gesprekken ben ik tot een nieuwe business development strategie gekomen die ik met je deel. Ik noem het Business Development 2.0. Wat deze verkoop- en cold-call strategie precies is en jou oplevert, leer je in deze training. Een stap-voor-stap training die je onder

This course is all about community management right from its early stages to things that all community managers must know as they work to grown and develop communities. Lots of lessons learnt that I have picked up through my own personal adventures into community management, giving people a chance to explore all types of knowledge to succeed in this role. In the course I cover everything from firstly building and maintaining a community, to the psychology of community, branding, content creation, crisis management and data and feedback gathering and analysis. Not only do we look at how to initially start and grow a community but we also cover topics that many current community managers shy away from, such as psychology behind communities and crisis management. Quizzes are involved in each of the modules to check for your understanding of the content but to also give you the confidence you have developed your own skills and knowledge.A full course exploring multiple different subjects in an attempt to standardise the role of a community manager across all working business and setting types, with lots of knowledge and skills that can be transferred to any business setting looking after a community or customers online.

Make your product go viral and generate boatloads of money with the hottest Silicon Valley trend: product-led growth!Learn from a Silicon Valley veteran with 11 years experience in marketing for companies of all sizes including: Series A-D startups, bootstrapped startups, a Google accelerator startup, a Google venture-backed SaaS, Sony PlayStation, and more!Content includes case studies, actionable advice, gamification tips, growth tactics, marketing psychology, startup marketing, quizzes, real examples from my work history (including successful ads and campaigns) and much much more.Learn how to:Write emails to onboard new usersGenerate viral word-of-mouth for your product or startupGamify your UXOptimize your conversion metricsRe-design your product marketing to be product-ledFix holes in your marketing funnelSwitch from a sales-led to product-led funnelBuild habit formationPersuade people to try, buy, and keep using your productApply marketing psychologyWiden your top-of-funnelMarket like a Silicon Valley guru [growth hacking]Explode your app's install rateGet people talking about your product or startupGenerate revenue fasterApply best practices in product-led growthThis course is for: marketers, entrepreneurs, general managers, product managers, and others wanting to apply product-led growth to their business, B2B marketers and B2C marketers.Let's start getting you more users!Topics:SaaSSaaS MarketingSoftware MarketingApp MarketingGrowth Marketing ProductMobile App MarketingApps MarketingApp PromotionTech Marketing</

Are you a FMCG / CPC marketing manager and sometime feel like a digital dinosaur when it comes to marketing? Do you feel overwhelmed by technology and jargons everyone else seems to talk about? You tried many other courses only to end up learning how to click buttons on a social media platform or buy an advertising but without understanding the strategy behind it?You're in the right place. I will teach you how to THINK about marketing in a digital world. Especially if you come from traditional FMCG marketing. And, I promise, I will not bore you with endless videos on how to set up a Facebook page, I assume you know it already, plus there are many other courses here that are better than this.This course is divided into four sections: WHY, WHO, WHAT and WHERE.We will begin with the WHY as we discuss OBJECTIVES here. Why are we conducting a digital marketing campaign, and what do we hope to accomplish? Learn how the most relevant platforms like Facebook, YouTube, Google, TikTok, Linkedin, Twitter, look at setting objectives and the implications on what we can do on those platforms with marketing activities.Then, we will discuss WHO: the TARGET, or digital persona, and the digital journey. This work will serve as the foundation for subsequent content and touchpoint planning. In this section you will learn fundamental concepts in Digital marketing like Digital Journey and Marketing Funnel.Moreover you will learn about specific targeting activities, like re-marketing, precision marketing and custom audiences.Once we have a clear understanding of our primary audience, we will proceed to the WHAT, or the message or content of our communication campaign. Here, we will examine various examples of digital