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Learn how you can use the Internet and Social Media to promote and grow your local business, interact with current and potential clients, and dominate the local online presence for your business type. We'll start by helping you craft your communication about your business by developing a unique selling proposition (USP) and create a Core Story or Stadium Pitch you can use to effectively tell people about what you do. You'll learn how education-based marketing is the best way to convince people to do business with you. If you don't have a web site, you'll learn how to get an effective website, how to structure it, and how to optimize it so Google and other search engines can index it properly. You'll also learn how to use keywords in your web presence so you are being found by people looking for what you sell. You'll learn how to set up an email list for ongoing marketing and how to blog effectively. You will get your business set up on Google, Facebook, Twitter and LinkedIn and you'll learn how to save time using Hootsuite to manage your social media presence and interactions. You'll also learn why Pay-Per-Click (PPC) advertising is the best form of paid advertising and how to set up a campaign on Google Adwords and on Facebook. Most of the techniques reviewed are completely free and the few paid options are clearly explained so you can control how much you spend on marketing online. All you need is the desire to grow your business and reach out to people online.

Kursus product management dirancang untuk membekali kamu dengan pengetahuan dan keterampilan yang diperlukan untuk menjadi seorang product manager yang sukses. Dengan dipandu oleh instruktur Musfi Yuliadi, COO dari Pasarmu, kamu akan mempelajari konsep-konsep inti dalam manajemen produk. Mulai dari identifikasi kebutuhan pasar hingga pengembangan dan peluncuran produk. Kursus ini cocok bagi para profesional yang tertarik memasuki bidang product management, atau ingin meningkatkan skill dalam mengelola produk dengan sukses. Dalam kursus ini, kamu akan belajar tentang strategi produk, riset pasar, analisis kompetitor, dan segmentasi pasar. Kamu akan memahami pentingnya menggali kebutuhan user dan bagaimana menerjemahkan kebutuhan tersebut menjadi fitur-fitur produk yang menarik. Kamu juga akan belajar tentang desain produk, pengembangan prototipe, pengujian user, dan iterasi untuk mencapai produk yang menghasilkan pengalaman user yang unggul. Selain itu, kursus ini menekankan pada skill project management, product mapping, dan product lifecycle. Kamu akan mempelajari bagaimana mengelola tim lintas fungsi/divisi, berkolaborasi dengan tim teknis, marketing, dan keuangan untuk merancang, membangun, dan meluncurkan produk yang sukses ke pasar. Kamu juga akan belajar tentang analisis data produk, pengukuran kinerja produk, dan pengambilan keputusan berdasarkan data, serta diperkenalkan dengan metrik kunci dalam pengukuran kesuksesan produk. Sehingga kamu memahami bagaimana menggunakan data untuk iterasi produk dan pengembangan strategi marketing yang efektif. Selamat belajar!

الهدف من هذا الكورس هو تحقيق نتائج أفضل من الحملات التسويقية من خلال استخدام تطبيقات علم سلوك المستهلكين والتي تم اثباتها من خلال الأبحاث والدراسات العلمية الكورس مبني علي مئات الأبحاث الخاصة بسلوك المستهلكين والإعلانات علي الإنترنت مع أمثلة واقعية لإعلانات من كبري الشركات العالمية... والكورس مكون من 7 فصول، خلاها ستتم مناقشة 7 مواضيع مهمة بأي اعلان علي الانترنت:1- الصور: ستعرف كيف تختار الصور الأفضل لإعلانك، ومن خلال هذه الصور يمكنك أن تشد انتباه المشاهدين وتزيد من تفاعلهم مع الإعلان بشكل أفضل2- الخطوط: ستتعلم كيف تختار نوع الخط المناسب لمنتجك وتعرف المشاعر المرتبطة بأنواع الخطوط المختلفة3- الألوان: سيتم شرح بعض التطبيقات من علم نفس الألوان وكيف يمكن أن نستخدمها بالإعلانات4- المحتوي: والهدف من هذا الفصل هو تحسين جودة الإعلانات من خلال عرض المعلومات للمشاهد بطريقة متناسبة مع طبيعة المنتج5- المشاعر: سنناقش بالتفصيل كيفية عمل اعلانات معتمدة علي المشاعر، بالإضافة لكيفية تعزيز فعالية هذه الإعلانات من خلال استهداف الناس علي الإنترنت بناء علي مشاعرهم بالمكان والوقت المناسب6- الفيديو: ستتعلم كيف تعمل اعلان فيديو معتمد علي الإقناع والمنطق7- المنصات الإعلانية: ستعرف أي منصة من المنصات الإعلانية أفضل لإعلانكالكورس عملي وقابل للتطبيق بشكل كامل ويمكنك أن تشاهد المحاضرات المجانية لمعرفة المزيد عن محتوي الكورس ...الكورس لا غني له لكل شخص مهتم بمجال التسويق وهو استثمار ناجح وسيحقق لك نتائج أفضل و مبيعات أكثر