Set Up Beacons & Proximity Marketing - 2018 Masterclass

In today’s competitive job market, a strong employer brand is essential for attracting and retaining top talent. This course, "Driving Employer Branding Success: The KPI Playbook" is designed for HR professionals, talent acquisition specialists, and organizational leaders who want to enhance their understanding of employer branding through the lens of Key Performance Indicators (KPIs).Participants will explore the fundamental concepts of employer branding and its critical role in shaping perceptions of an organization among current and potential employees. The course delves into various types of KPIs relevant to employer branding, including talent attraction, engagement, retention metrics, and diversity measures.Students will learn how to identify and set SMART KPIs that align with their employer branding goals, as well as how to benchmark current performance against industry standards. The curriculum emphasizes the importance of data collection and analysis, equipping learners with the skills to interpret data effectively and translate insights into actionable strategies.Furthermore, participants will gain practical knowledge on implementing changes based on data-driven insights, monitoring progress, and communicating findings to stakeholders. By the end of the course, students will be empowered to leverage KPIs to refine their employer branding initiatives, ensuring they effectively attract, engage, and retain the best talent in the industry.

Unlock the full power of your email marketing strategy with this comprehensive masterclass built around ConvertKit (“Now Kit”). Whether you’re just starting out or ready to scale your audience and revenue, this course gives you the clarity, tools and strategy you’ve been missing.Imagine going from a fragmented list of contacts and sporadic email sends to a streamlined, automation-driven system that engages your audience, generates leads, and drives consistent sales. That transformation is what this course delivers.You’ll learn not only the how of setting up Kit — forms, landing pages, broadcasts, sequences, automations, and tagging — but also the why, so you understand how every piece fits into the bigger picture of email marketing. You’ll walk away with a roadmap you can implement immediately.What happens if you skip this? You’ll remain stuck with manual email sends, low open rates, missed segmentation, and potential leads slipping through the cracks. You’ll keep wondering why others succeed with email while you struggle with basic broadcasts.With this masterclass, you’ll feel confident building a professional email marketing engine: create compelling lead magnets, embed forms, segment your audience, automate follow-up sequences, set up custom domains and from-addresses, and monetize your list — all inside Kit.By the end, you’ll not only use Kit — you’ll master it. You’ll understand how to design email workflows that speak personally to each subscriber, how to move people from lead to customer, and how to reuse your campaigns to scale. You’ll become the email marketer your business or audience needs.Join now and experience the transformation: from confusion to clarity, from random sends to structured campaigns, from overwhelmed to in control of your email journey. Enroll today — your list, your business and your future self will thank you.

Master Salesforce Marketing Cloud from strategy to execution with our Martech Pyramid framework - a structured approach that blends strategy, data, content, and technology to design scalable, automated marketing ecosystems that deliver measurable growth.You’ll learn how to architect data flows, automate customer journeys, and personalize experiences using Einstein AI and the full suite of Salesforce Marketing Cloud capabilities. Every concept is reinforced through 7 real customer journey use cases, hands-on demos, and guided practice materials designed to help you translate theory into action. Each exercise mirrors real-world scenarios, enabling you to design, test, and optimize campaigns with confidence.The course bridges the gap between strategy and execution - from defining business objectives and mapping data models to building automation frameworks, creating dynamic content, testing personalization, and interpreting campaign performance. You’ll discover how the Martech Pyramid helps you align your organization’s technology stack, moving from foundational data and integration layers to intelligent automation and predictive analytics, turning complexity into clarity.Designed for marketing professionals, CRM managers, technical marketers, CMOs, entrepreneurs, and growth leaders, this course provides both the strategic vision of leadership and the hands-on technical skillset of a modern marketer. It’s built to help you level up your career, elevate your business performance, and lead with confidence in the era of marketing automation.Whether your goal is to build efficient marketing operations, optimize customer engagement, or scale your automation strategy across teams and regions, you’ll gain the mindset, frameworks, and tools</

Landing Page: Google Ads Mastery for Beginners 2025Launch Your First Campaign and Optimize Advertising Strategies with AI ToolsMaster Google Ads and Transform Your Advertising GameAre you ready to learn how to create, optimize, and scale successful Google Ads campaigns? Whether you're an entrepreneur, marketer, or aspiring advertiser, this course will guide you through the essentials of Google Advertising and help you leverage the power of AI tools like ChatGPT. You'll learn how to create targeted campaigns, optimize keywords, and analyze performance with real-world examples, including a dog toy website case study.This course combines beginner-friendly guidance with advanced insights, showing you how to make the most of Google Ads with AI and tools like the Google Keyword Planner and Canva. With step-by-step lessons, you'll quickly master the art of Paid Ads and start seeing results.Why Learn Google Ads in 2025?Increased Reach: Over 90% of internet users encounter Google Ads daily. Learn how to target your ideal audience effectively.AI Integration: Discover how tools like ChatGPT can revolutionize your Google Ads campaigns by making keyword research, ad creation, and performance tracking easier than ever.Stay Competitive: With the rise of Google Ads with AI, even small businesses can achieve professional advertising results.Revenue Growth: Effective use of Google Advertising increases sales, boosts brand visibility, and delivers measurable ROI.Course Breakdown: What You’ll LearnModul

Email marketing stays one of the most dependable ways to reach an audience, promote offers, and grow any online presence. Yet many beginners feel lost when trying to make sense of MailChimp settings, forms, tags, automation, and campaign planning. This course removes that confusion. It takes you from your first steps all the way to confident daily use of MailChimp, supported by the power of ChatGPT to write better content, plan campaigns faster, and cut hours of work.“MailChimp Zero to Pro Masterclass: Supercharged by ChatGPT!” is created for learners who want clear steps, real examples, and a simple path to follow. You do not need past email marketing experience. The course guides you from the basics of email terms, contact lists, and sending rules straight into deeper skills like landing pages, segments, surveys, and automation. Every lesson is made for beginners who want quick progress without feeling overwhelmed.As you move through the lessons, you will see how MailChimp fits into real-world marketing needs. You learn how to set up forms that collect more leads, send messages that feel personal, and understand what your audience wants. You also learn how to use ChatGPT to shorten your content preparation time. With small tasks, prompts, and step-by-step guidance, you gain confidence using both tools together.A major strength of this course is the balanced mix of MailChimp basics, advanced features, and AI guidance. You learn how to arrange your audience with tags, how to manage contacts in bulk, and how to place forms on websites. Then you move into landing pages, surveys, quick actions, automation, and content tools inside the platform. By the end, you know how to run your email system from start to finish.If you choose not to join, you may continue to face the usual problems: unclear email content, low signup rates, poor engagement, and long hours spent trying to figure out settings on your own. Many new marketers get stuck on these exact challenges and give up early. This cou

The Pardot Lightning app puts all your favorite marketing automation features in a slick new UI, built right on the Salesforce platform. Join me to learn about all the new features and enhancements your marketing team has access to. We'll review considerations for enabling Pardot Lightning, and best practices for how to customize and use the app to best fit your team's needs.The complete guide to Pardot Lightning is video training with hands-on step by step instructions.Benefits of transitioning to Pardot Lightning AppWe will understand the why behind the Pardot Lightning AppConsiderations we must understand and fix before enabling the Lighting AppStep-by-step enablement of the Pardot Lightning AppReviewing and understanding the differences between Pardot Classic and Pardot LightningSetting up Pardot Connected CampaignsAnd lastly rolling out to other usersIf you are looking for basic Pardot user training I would first recommend taking my Course: Pardot Training: Get up and running with Salesforce Pardot.If you are a current Pardot user, have already taken my other Pardot training course then I highly recommend taking this course. Salesforce just launched Pardot Lightning and although the adoption is slowly climbing we want to make sure you get ahead of the curb. Pardot will be releasing a lot of exciting updates that will be for the Pardot Lighting App. So don’t get left behind!