Sales Psychology - Busting Buyer Beliefs That Stop Sales

Public Relations depends on speaking effectively to the news media. Imagine yourself speaking at a press conference with total confidence, and the media are there in full force capturing your messages and using your favorite sound bites. Wouldn't it be great to know that regardless of the questions asked, you can get your message across and the exact quotes you want in the final story. In this How to Speak at a Press Conference Public Relations course, you will learn the following: * How to look and sound your best on TV * How to craft a statement as well as a media message * How to answer reporters' questions strategically * How to create and deliver sound bites * How to get the exact quotes you wanted in the final story. *How to practice high level Public Relations This Public Relations course is delivered primarily through spoken lectures. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking. The skill you will learn in this public relations class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right. This public relations course contains numerous video lectures plus several bonus books for your training library. TJ Walker has been coaching and training people on their presentation and public relations skills for 30 years. Now, through the power of Udemy's online pla

Artificial Intelligence is transforming how we work, learn, create, and make decisions. But as tools like ChatGPT become faster, smarter, and more accessible, most people are still focused on the wrong question: how do I use AI better? A far more important question is this: when should I use AI, and when should I not?In an AI-driven world, your real advantage is not access to tools. It is judgment.This course is not about prompts, tools, or coding. Instead, it focuses on something far more important and increasingly rare: the ability to think clearly, make responsible decisions, and stay in control while using AI.As AI becomes embedded in everyday choices, subtle risks begin to emerge. People start relying on AI for thinking and problem-solving, gradually weakening their own judgment. There is a growing tendency to trust outputs without questioning them, along with rising concerns around privacy, accountability, and emotional dependence. These shifts do not happen overnight, but they build quietly over time.This course helps you recognize those patterns early and gives you simple, practical frameworks to respond to them. You will learn how to pause before using AI, how to stay involved in decisions through a human-in-the-loop approach, and how to apply responsible AI checklists in real situations. The goal is to help you make conscious choices about when AI adds value, when it needs your oversight, and when it is better not to use it at all.Rather than staying theoretical, the course explores how AI is shaping real aspects of life, including work and decision-making, learning and education, attention and mental wellbeing, and even relationships and emotional reliance. This ensures that what you learn is directly applicable to your everyday experiences.This course is designed for professionals, managers, students, educators, and anyone who is using AI in their daily life and wants to do so responsibly. It does not require any technical or coding background.By the

Gmail is Google's free email service, and it's amazing. It can become your ultimate productivity tools, allowing you to get more done in less time by enabling you to focus and act upon the most important information every day.I teach The Art of Less Doing, a framework for productivity I developed to help people optimize, automate, and outsource everything in their lives and be more effective. I'm constantly writing about new ways to save you time and get more done at my Less Doing blog. Having a clean inbox is an essential basis for being more productive which is why I created this course. Achieving an empty inbox is not that hard when you have the right methods and tools. This course begins with my philosophy and methodology for dealing with email. It takes you through the steps of getting started with Gmail and setting it up the way I reccomend.The second part of the course gives details on each of the amazing add ons or related services that I beleive are essential to maximize productivity. I chose to utilize videos produced by the creators of these products because they explain them better than I ever could. IFTTT is a free service that allows you to create automations between popular web services so you can set it and forget it and get back to the work you need to do.Virtual Assistants bring the whole process full circle by allowing you to outsource all of the tasks you don't want to do and haven't been able to automate.The value I hope you get from this course is my step-by-step, cohesive assembly of tools created by the tech community framed with my original content and methods for getting the most out of email. In addition you'll be able to ask questions on the course forum which will be answered

“This course contains the use of artificial intelligence.”Let’s start with a story.A veteran nurse walks into a patient’s room. The monitors look normal. The patient’s chart shows no red flags. But the nurse pauses and says, “Something isn’t right.” Moments later, the patient crashes — and thanks to that instinct, the team is ready and saves a life.How did she know? Not from a checklist, not from a manual. It was years of experience — subtle patterns she couldn’t easily explain.That is tacit knowledge in action.What is Tacit Knowledge?Tacit knowledge is the know-how that lives in people’s heads and bodies. It’s intuitive, hard to formalize, but incredibly powerful.Philosopher Michael Polanyi put it perfectly: “We know more than we can tell.”Compare it to explicit knowledge, which is easy to write down and share:Explicit = your company’s policy manual.Tacit = how your top salesperson knows when to stop talking and let silence close the deal.Explicit knowledge is like the recipe. Tacit knowledge is like the chef’s touch.Why Businesses Struggle With ItNow, why does this matter for business? Because tacit knowledge is often the real competitive edge — but it’s also the easiest to lose.When an experienced project manager retires, decades of judgment walk out the door.When startups grow fast, processes evolve informally. Without codification, the “real way things get done” stays locked in a few people’s heads.The result? Bottlenecks, slow onboarding, and repeated mistakes.Think of it this way: losing tacit knowledge is like letting your company’s secret sauce evaporate.The SECI Model (Simplified)Researchers Nonaka and Takeuchi described how knowledge move

Hang on tight! Strategy Unplugged is an extensive, yet accessible course that will give you a new perspective on strategy. With 24 video lectures, you have nearly 3 hours of focused content presented by Sid Peimer with his entertaining dry sense of humour and more than 20 years experience in strategy - from start-up to blue chip. Lecture 1 : Expectations Everyone agrees that strategy is important, but no one agrees on what it is. Here Sid sets the stage for your journey. The veil begins to be is lifted off the mystique of strategy, and you begin your journey with a practical definition of the word 'service'. In 200 BC Archimedes proclaimed: “Give me a lever long enough and a fulcrum on which to place it and I shall move the world”. Strategy Unplugged is both the lever and a stable platform to allow you to move the world. Lecture 2 : Occam's razor We encounter just a hint of basic mathematics to learn the concept of Occam's Razor. This concept, or rather principle, was proposed as early as the 1300’s by a Franciscan friar who lived in the English county of Surrey in a village called Ockham. His name was William of Ockham, and as a logician he proposed the following: “Pluralitas non est ponenda sine necessitate”. The spelling has changed somewhat over the years, but the maxim has survived - for very good reason. Lecture 3 : What qualities a strategist? Sid tells a fascinating story about the moon landing, and that Neil Armstrong actually did not say one small step for man, one giant leap for mankind . To become a strategist requires no formal education - all it takes is a change of perspective, because when people ask for a strategy, all they are asking for is your perspective. Lecture 4 : Military heritage Although there are a substantial number of military strategists (as there have been a substantial number of conflicts), we begin with Su

This course contains the use of Artificial Intelligence.Executives think differently. They move fast, focus on priorities, and decide quickly. When you step into the room with them, you don’t get hours—you get minutes. What you say and how you say it in those minutes can determine whether your ideas gain traction or disappear.In Present to Executives | Confidence, Clarity Impact, you’ll learn how to make every executive moment count. Across five sections, this course gives you the tools to:Understand executive priorities so you speak to what matters mostProject executive presence through confident body language, voice, and calm authorityStructure your message for clarity using top-down frameworks that simplify complexityHandle tough questions under pressure with composure, reframing, and influenceLeave a lasting impression that inspires trust and respect long after the meeting endsYou’ll gain quick-win exercises, downloadable toolkits, and proven frameworks to sharpen your executive communication immediately. Whether you’re presenting to a board, briefing a senior leader, or delivering an update in a high-stakes moment, this course equips you with the confidence and clarity to succeed.Enroll today and take the next step toward executive-ready communication. Make your ideas unforgettable in the moments that matter most.This course contains promotional materials.