Generative AI Made Simple: Your Complete Beginner's Guide
التصنيف الكامل: Marketing > Digital Marketing > Generative AI (GenAI)

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Digital Marketing for Photographers
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تتضمن هذه الدورة استخدام الذكاء الاصطناعي. تقان التسويق الرقمي هو أكثر بكثير من مجرد تعلم الإعلانات: إنه فهم كيف تتشابك الحضور، والخدمة، والمبيعات في تجربة فريدة للعميل. في هذه الدورة، ستتقدم عبر ثلاث زوايا من المثلث الرقمي — وهو منهج عملي ينظم الاستراتيجية الكاملة للأعمال عبر الإنترنت.نبدأ برؤية واضحة حول إستراتيجية التسويق الرقمي، حيث نراجع المفاهيم، والمؤشرات، والاتجاهات التي تشكل سلوك المستهلك المتصل. ستكتشف كيف يجلب المثلث الرقمي البساطة إلى الفوضى من خلال تحديد الأدوار والأولويات لكل قناة.في زاوية الحضور، نتعمق في تحليل السوق، وتحديد الجمهور المستهدف، وبناء شخصيات (Personas) مفصلة. وبناءً على هذه الملفات، نضع خطة تحريرية قوية تضع علامتك التجارية كمرجع، من خلال الجمع بين تحسين محركات البحث (SEO)، والمحتوى القيّم، وجدول النشر.أما زاوية الخدمة فتُظهر كيفية تصميم، ونمذجة، وإطلاق حلول رقمية مبهرة. من رسم خرائط الرحلة وحتى التغذية الراجعة بعد الإطلاق، ستتقن دورة متكاملة: البحث، التصور، الاختبار، التعديل، وتطوير الخدمات — سواء كانت تطبيقًا، أو منصة اشتراك، أو بوابة دعم.ثم نصل إلى زاوية المبيعات، حيث نربط النظرية بالعائدات. ستتعلم كيف تنسّق قنوات التحويل — التسويق عبر البريد الإلكتروني، والتجارة الحوارية (Conversational Commerce)، والأسواق الإلكترونية (Marketplaces)، والمتجر الخاص، والتجارة الاجتماعية (Social Commerce)، والتجارة المباشرة (Live Commerce)، والتطبيقات الأصلية، وبرامج التسويق بالعمولة — مع فهم المحفزات، والمؤشرات، والتكاملات التي تجعل كل قناة ضرورية (أو غير ضرورية) لنموذج عملك.مجهزًا بالأُطر (Frameworks)، والجداول، والقوالب، ستخرج مستعدًا لتدقيق عملياتك الحالية، وتصميم مبادرات جديدة، وتوسيع النتائج بثقة. حوّل المعرفة إلى عائدات وخذ عملك (أو مسارك المهني) إلى المستوى التالي بقوة المثلث الرقمي.اطّلع على البرنامج الدراسي للدروس فيما يلي:• مقدمة في إستراتيجية التسويق الرقمي• مقدمة في إستراتيجية التسويق الرقمي• ما هو التسويق الرقمي؟• نموذج "المثلث الرقمي"المثلث الرقمي: الحضور•

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