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***NEW AND ASPIRING WRITERS*** Learn how to write a fabulous feature article story for your own blog, for other publications or just for your social media marketing strategies. How To Write a Feature Article Story About Someone can be a valuable skill to add to any author's arsenal. Whether you are writing for your own platform or for others, this course will teach you how to write a great feature article that doesn’t just report facts, but that tells a story in your own voice. My goal for you is to become a great storyteller, not a reporters. Stories are powerful ways to connect, influence, inspire and move your readers to action. If you’re looking to develop your own individual writing style, get ready to dive into this. Here’s an overview of what you will learn: define the purpose of writing a great feature articleprepare to interview someone to gather content for your articlehow to get the the most out of interview so you can write a great storyorganize your facts into delivering a story that people want to read You will also have the opportunity to submit your own work and gain feedback from the instructor. Enroll in this course now and lets get started!

How did Kylie Cosmetics, Fenty, and myriad other beauty brands find success in the competitive beauty space? Well, to put it simply...they had excellent marketing plans. In this course, we will be covering all the necessary basics of creating and conceptualizing your beauty brand and then marketing your product to the right customer (at the right time). Brought to your by Alchemist Express, a leading consulting firm and marketplace for the development of excellent personal care, cosmetics and other beauty products, this course reviews all the essentials from identifying your beauty brand niche, identifying and targeting your ideal customer base, creating your brand story to finally marketing across various online and offline platforms for maximum effectiveness. In a nutshell, you should take this course if you.... Are starting, or have just started your beauty brand. Are looking to expand revenue opportunities for your beauty salon business through beauty brand sales. Are interested in marketing your handmade beauty product on social media, email lists, forums, etc. Are simply interested in the marketing methods of beauty brand marketing professionals. Want to take those first crucial steps toward entrepreneurship and being your own boss.Each section of this course has worksheets, useful links and additional resources to assist you in this brand building journey. By the end of this course, you should have a very strong conceptual framework for beauty brand marketing success.

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Mastering digital marketing is about much more than learning how to run ads — it’s about understanding how presence, service, and sales intertwine to create a unique customer experience. In this course, you’ll move through the three pillars of the Digital Triangle — a practical framework that organizes your entire online business strategy.We begin with a clear overview of Digital Marketing Strategy, revisiting the core concepts, metrics, and trends that shape the behavior of today’s connected consumer. You’ll discover how the Digital Triangle brings clarity to the chaos by assigning purpose and priority to each digital channel.In the Presence pillar, we dive into market analysis, ideal audience identification, and the development of detailed personas. From these profiles, you’ll build a strong editorial plan that positions your brand as a reference in your field, combining SEO, value-driven content, and a smart publishing calendar.The Service pillar reveals how to design, prototype, and launch digital solutions that truly delight your audience. From mapping customer journeys to post-launch feedback, you'll master the full cycle: research, design, test, refine, and evolve your digital services — whether it’s an app, a subscription platform, or a customer support portal.Finally, we reach Sales, where theory meets revenue. You'll learn how to orchestrate your digital conversion channels — email marketing, conversational commerce, marketplaces, your own e-commerce store, social commerce, live commerce, native apps, and affiliate programs. You’ll understand the triggers, metrics, and integrations that make each one essential (or not) for your business model.Armed with proven frameworks, spreadsheets, and templates, you’ll be ready to audit your current operations, launch new initiatives, and scale your results with confidence. Turn knowledge into revenue and take

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