UdemyGenerative AI (GenAI)

AI for Market Analysis & Business Strategy

التصنيف الكامل: Business > Management > Generative AI (GenAI)

AI for Market Analysis & Business Strategy

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Imagine being able to spot customer trends, competitor moves, and pricing shifts in near real time—and turning them into confident strategic decisions before the market moves on. That’s the edge AI is starting to give modern teams.Consider a few signals from the market right now:• McKinsey reports that 60%+ of high-performing companies already use AI in strategic decision-making.• Gartner reports nearly 80% of marketing leaders plan to adopt AI tools for insight generation in the next two years.• By 2030, Gartner expects 70% of strategic decisions to be informed by AI copilots.The challenge is that most professionals aren’t sure where to start. Tools feel overwhelming, buzzwords are confusing, and “AI strategy” often turns into dashboards that don’t change decisions.This course bridges that gap. You’ll learn how to use AI-assisted market analysis to produce clearer insights, faster planning cycles, and stronger strategy—without needing to become a data scientist.In this course, you’ll learn how to:• Understand AI, machine learning, NLP, and analytics (in plain English) and how they apply to market strategy• Choose the right tools for the job: Power BI/Tableau, competitive intelligence (e.g., Similarweb/Crayon), social listening (e.g., Brandwatch/Talkwalker), and NLP feedback analysis• Integrate AI insights into classic strategy frameworks: SWOT, PESTEL, and Porter’s Five Forces• Use predictive analytics to forecast demand and trends, using leading indicators—not just historical reports• Learn from a real-world case study: how Yum! Brands used AI to scale personalization and improve marketing performance• Apply responsible AI practices: bias awareness, privacy, transparency, and accountability• Build an AI-driven market strategy plan with

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