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Welcome to Learn Google Analytics 4 in 2026 | The Complete Course — your complete, step-by-step guide to mastering GA4, even if you’re a total beginner.Whether you're a beginner, digital marketer, webshop owner, or want to upskill, this course is designed to help you gain practical, real-world skills in Google Analytics 4. With the transition from Universal Analytics to GA4, it's never been more important to learn how to track user behaviour, measure performance, and make data-driven decisions.In this course, you’ll learn how to:Set up a Google Analytics 4 account from scratch - the right way!Install GA4 on websites built with WordPress, Wix, Squarespace, Shopify, custom-coded or any other builderUnderstand the GA4 dashboard and core features like Reports, Explore, and AdminTrack events and conversions using tags and data streamsBuild custom explorations such as funnels, paths, and user segmentsCreate your own personal GA4 DashboardConnect GA4 to Google Ads and analyze ad performanceUse filters, comparisons, UTM parameters, and attribution modelsApply your skills through real-world assignments and examplesThe course includes 100+ video lectures, resources, templates, and practice activities to reinforce your learning.No prior analytics knowledge is required — we’ll guide you through everything in a clear, hands-on way.By the end of this course, you’ll feel confident using GA4 to understand your audience, improve your website, or grow your business.Let’s get started – enroll today and become a Google Analytics 4 pro!

Disclaimer: This course contains the use of artificial intelligence(AI).Artificial Intelligence is transforming the way modern marketing works. From content creation and SEO optimization to predictive analytics and marketing automation, AI is enabling marketers to work smarter, move faster, and deliver highly personalized customer experiences.In this course, AI for Digital Marketing Strategy Automation, you will learn how to integrate AI tools and technologies into every stage of your digital marketing strategy.Whether you are a marketing professional, entrepreneur, business leader, or aspiring digital marketer, this course will help you understand how AI can improve marketing performance, reduce manual workload, and increase campaign effectiveness.Instead of focusing only on theory, this course provides a practical, strategy-focused framework that shows how AI can be applied across the entire digital marketing ecosystem.You will explore how AI can support key marketing functions such as:Market research and customer insightsContent marketing and content creationSearch Engine Optimization (SEO)Social media marketingPaid advertising optimizationMarketing automation and lead nurturingCampaign analytics and performance measurementThroughout the course, you will also learn how to design a complete AI-driven digital marketing strategy that aligns with real business goals.By the end of the course, you will understand how to combine human creativity with AI-powered tools to build marketing systems that are more efficient, data-driven, and scalable.What You’ll LearnHow AI is transforming digital marketing strategiesHow to use AI for SEO, keyword research, and content optimizationHow AI improve

Instructor Testimonials“An expert in both content and thought leadership, Vishwas Anand sees corporate narratives and executive decisions as intertwined, with the former amplifying companies’ goals and the latter paving the way to bring them to fruition.” -- THE HOLMES REPORT "Vishwas has been played an active role in building the thought leadership marketing function at Infosys Knowledge Institute (IKI). He helped my Sales Effectiveness team with the right thought leadership insights across industries and services to influence executive decision-making and deepen client engagement. My team builds on a strong foundation of Industry and Service insights; Vishwas’ efforts to build a new Insights Store for Infosys aligns with this vision through such a breakthrough insights-led destination.I enjoyed Vishwas’ presentation to our Chairman, Mr. Nandan Nilekani on reimagining Infosys’ publishing model through a more agile and collaborative model, and believe it is going to be a game-changer for the B2B industry." -- SRIVIDHYA V.S., GLOBAL HEAD, SALES EFFECTIVENESS AND ENABLEMENT, INFOSYS"For the India CMO community, we had reached out to Vishwas to invite him as a featured speaker. Not only he accepted without fuss, his session was rated to be one of the best for the evening. Vishwas has deep insights into designing and developing content which is so hugely relevant today in customer engagement. His presentation style is structured and built on practical insights and our invited CMO audience loved every bit of it. Thank you Vishwas." -- PUNIT MODHGIL, CHIEF RESEARCH OFFICER CO-FOUNDER, OCTANE RESEARCH"Vishwas is a savvy thought leadership practitioner who knows how to take ideas to scale. He excels at getting good ideas out into the world -- deplo

This course contains the use of artificial intelligence.Tired of chasing leads? Let AI do the work for you! This course is designed to teach you how to leverage the latest AI tools to drive lead generation, optimize your content, and improve your social media marketing efforts—all while saving time and maximizing your results.Whether you're a beginner or looking to refine your AI-driven marketing skills, this course offers easy-to-understand lessons and practical examples that will help you transform your marketing approach.What you’ll learn in this course:Master AI-powered lead generation techniquesUse AI tools for competitor analysis and pinpoint your ideal target audienceCreate compelling AI-generated content for blogs, emails, and social mediaOptimize landing pages and lead magnets with AI-driven strategiesHarness AI-powered chatbots and email marketing for lead captureBoost your social media marketing with AI-powered content creation and advertisingMeasure and optimize your campaigns using AIWhat’s included:Step-by-step lessons on integrating AI into your lead generation and marketing strategiesReal-life examples and actionable insights to make your learning process efficient and effectiveHands-on tutorials with AI tools such as GPT, Gemini, DALL-E, Midjourney, and other leading AI platformsLifetime access to all course materials, with updates as AI tools evolveThis course is perfect for:Marketers looking to integrate AI tools into their strategies for better lead generationBusiness owners eager to optimize their marketing efforts with AI-driven solutionsAnyone interested in leveraging AI to enhance the

Turn Your Creativity into Cash: Master User-Generated Content (UGC) and Work with Brands!Unlock the world of User-Generated Content (UGC) and discover how to transform your creativity into a profitable career! This step-by-step course is perfect for beginners who are just getting started in UGC—no huge social media following or prior experience needed. It’s ideal for anyone who wants to collaborate with brands, build a professional portfolio, and get paid for content creation. I would hope that existing UGC creators would also learn something, but it’s oriented to people who are just getting into this field.Whether you’re looking for a side income, want to grow your online presence, or dream of a full-time UGC career, this course will give you the practical skills and confidence to make it happen.Here’s what you’ll learn:What UGC is and why brands are investing millions – understand the demand and how to position yourself as a valuable creator.Creating high-quality content on any budget – from shooting to editing, no expensive equipment required.Editing basics using beginner-friendly tools – make your content look professional and polished.Writing engaging captions and transforming brand briefs – communicate your ideas clearly and effectively.Building and showcasing a UGC portfolio – attract clients with content that sells.Finding paid brand deals and pitching like a pro – learn how to secure your first clients and beyond.Contracts, agreements, and handling revisions – protect your work and get paid fairly.Tools apps to streamline your workflow – save time while managing multiple pr

Are you looking for a Google Ads course that shows you EXACTLY how to set up and run profitable Google search ads?Great, you’re in the right place.I don’t just talk the talk; I actually walk the walk and live it too. In this course, you’ll be able to watch me in real-time as I show you EXACTLY how I set up and run profitable Google ads.Instead of just giving you the theory and then leaving it up to you to figure it all out, you can also watch over my shoulder and see how to implement everything I’m teaching. Making the course and everything you learn super actionable for those who wish to execute it all.This stuff is SUPER powerful.The process I follow throughout the course is the SAME process I use when setting up and creating ads for my clients websites, so you can be confident what you’re learning is indeed used in the real world and does actually work.I will also give you access to the exact spreadsheets I use at my agency so you have everything at your disposal.What you’ll learn by taking this Google Ads course:Learn How To Set Up Your First Google Ad From ScratchUnderstand What A Keyword Is And The Intent Behind OneFind Out How To Find Hundreds Of Keywords You Can Target For Your businessLearn What Match Types Are And How They Can Save You Tons Of MoneyLearn How To Write Killer Ads That Generate ClicksLearn About Bidding StrategiesLearn Everything You Need To Know About Quality ScoreBecome A Master With Ad ExtensionsHow To Set Up and Track ConversionsHow To Optimise Your Ad CampaignsLiterally everything you need to be able to create and implement a successful Google Ads campaign. There are tons of resources for you to download throughout the course and lots of bonus tips and tricks you can use as well.Fact: For every $1 spent on Google